If you look at the site, it's exactly as it says "a new pair of shoes .... every day" They come in 3 different heel sizes, low, mid and high. And when you order, they come with 5 (yes 5) different colored ribbons. They even have a template to show you the different ways to wear the ribbons.
Really check the site out. I know if I don't win the giveaway over at Fabulous Fun Finds, I will be purchasing these. How could you not?